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Return on influence (ROI) : the revolutionary power of klout, social scoring, and influence marketingReturn on influence (ROI) : the revolutionary power of klout, social scoring, and influence marketing

Author: Schaefer, Mark.

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Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.





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