January 27, 2012 - Even a "normal" winter blizzard can adversely affect local businesses. Business owners and stakeholders who have plan in place to ensure that customers and employees stay informed about products, services, deliveries, and availability will be a step ahead of their competition!
You can find in-depth information in this book: The disaster recovery handbook : a step-by-step plan to ensure business continuity and protect vital operations, facilities, and assets by Michael Wallace. Available at the library. Click the title to place a request.
For more information, visit http://www.ready.gov/business to start planning for and protecting your business.
It is important to invest in a preparedness program. The following are good reasons:
- Up to 40% of businesses affected by a natural or human-caused disaster never reopen. (Source: Insurance Information Institute)
- Customers expect delivery of products or services on time. If there is a significant delay, customers may go to a competitor.
- Larger businesses are asking their suppliers about preparedness. They want to be sure that their supply chain is not interrupted. Failure to implement a preparedness program risks losing business to competitors who can demonstrate they have a plan.
- Insurance is only a partial solution. It does not cover all losses and it will not replace customers.
- Many disasters — natural or human-caused — may overwhelm the resources of even the largest public agencies. Or they may not be able to reach every facility in time.
- News travels fast and perceptions often differ from reality. Businesses need to reach out to customers and other stakeholders quickly.
An Ad Council survey reported that nearly two-thirds (62%) of respondents said they do not have an emergency plan in place for their business.